Far from the days when you needed a large amount of money in the bank to get started, the garment decoration industry of today has very little barrier entry. In fact, almost anyone is able to start up their own t-shirt printing business if they want to.
With affordable start up costs, heat transfer systems like Print Wizard have made it possible to build a profitable business from home. Thanks to an increase in online retail over the last few decades, even small start-up businesses have access to a potentially huge market of consumers. You’d be surprised how far a few essential digital literacy skills and a knowledge of your customer-base can take you. The market and all the tools that you need are already out there. Now it’s down to you.
But can you really create high-quality products with heat transfer?
Heat transfer. People hear those two words and the first thing that most people think is low quality. Hazy memories of using the iron to create silly designs on a school leavers shirt spring to mind. Fortunately, the industry has progressed a lot since then.
With full-colour production on both dark and light textiles, there’s no reason that you can’t create crystal clear, high street quality products with heat transfer.
Print Wizard even comes with colour matching and colour correcting utilities enabling you to create better, more vibrant designs. If there’s something that never goes out of fashion, it’s the simple, printed t-shirt.
So, what do you need to know to get started?
As the saying goes, the hardest part of any journey is getting started. By eliminating large start-up costs, Print Wizard lets you focus your energy on your target market. Here are a few things that you’ll want to think about:
- WHO is your target audience?
- WHAT do they want? What are they buying currently?
- WHERE are they? What websites/social media are they using most?
- WHEN is the best time to promote to this audience? (Did you know that most people shop on their mobile during their lunch break?)
- WHY should they spend their money on your products? What makes you stand out?
Once you have your goal in mind, you have a direction. That’s when the real fun can begin.
Unfortunately, one of the barriers that stop a lot of people from getting into the decoration industry is the worry that they don’t know the technical aspects of garment printing. With heat transfer this doesn’t need to be a worry. Unlike other printing methods, Print Wizard self weeding heat transfer systems don’t need regular maintenance, in fact, it isn’t really that different from using a regular printer. Even better, there are only three steps that you need to remember to create quality prints:
Step 1: Design
Create your design in any graphics application you like. Anything that you can print from on a Windows computer will generally work just fine.
Step 2: Print
Place the A-foil in the printing tray. On your computer, you simply load your chosen design up into the specialized RIP (Raster Image Processor) software and specify which queue to use. Yes, it’s that easy.
Step 3: Heat Press
You take the A-foil that you just printed onto and combine it with the B-paper using your heat press. Peel the paper and foil apart, then you just press the design straight onto any garment that you like using the heat press again.
Don’t worry if you still don’t feel entirely confident, our machines all come with training and ongoing support. If you need us, we’ll be there.
So, whether you’re looking to begin a legit, profitable business or a fun, on-the-side hobby, Print Wizard could be the step forward that you need to begin your adventure.
For more information or enquiries about Print Wizard, just email YES Ltd at firstname.lastname@example.org or give us a call on 01623 863343.